Revealing a Brand New Look

I’m excited to share with you that inRiver has just launched an updated look and you’ll start to see it rolling out online and in person over the coming weeks and months.

As we continue to grow inRiver internationally, we want our brand to best reflect why we exist, what we believe in, and where we’re headed.

At inRiver, we think of our brand as a continuous concept that’s never totally done. Just as people and companies evolve, so do brands. We’ve grown ours over nearly a dozen years through our fantastic products, a unique culture, and an incredible customer and partner community. Today, we’re taking a bold step forward with a new logo and visual identity for inRiver and our products.

inRiver - Revealing a Brand New Look

Introducing the inRiver Logo

In the early days of the company, our founding team sat on a large wooden deck overlooking the powerful Vindel River in Sweden, one of Europe’s few remaining undistributed and unpolluted rivers. They made the connection between the powerful currents of the river waters and the many uses those waters could be harnessed for — power, irrigating crops, quenching thirst, supporting fish which fed the population and enabling recreation.

They related the power of that river to the power of the Internet, which was just starting to reach its global market. Billions of people making trillions of connections every day. A torrent of information traveling worldwide, powering commerce, community, and connections of every kind. An information river. And thus, the Company was born as inRiver.

Our company hasn’t wandered far from our water-inspired roots since our initial founding. Our headquarters in Malmö, Sweden is a literal stone’s throw from one of the many canals crisscrossing that fine city. Our Chicago US headquarters, located next to the building formerly known as Sears Tower, is also directly across the street from a river.

And so, for the curious, our update and refreshed logo recalls the power of taking resources and channeling it through technology to the places where people can make the best use of it.

We’re excited about our new logo because it’s powerful, evocative and ties us back to our roots as a company focused on improving the way product information realizes its finest potential to help connect buyers and sellers around the world.

And, a New Typeface

Meet our new typeface, Nunito Sans. Designed to balance legibility with personality, Nunito Sans is a welcome addition to our brand family. It has tremendous flexibility, which allows us to create hierarchy between inRiver, our products, and other offerings in our ecosystem. Most importantly, we believe it has the ability to stand the test of time.

Starting today, you’ll see these exciting changes out in the wild, and gradually over the coming months, in-product as well. And for PIMpoint Americas attendees, we plan to give you a more in-depth look into the story behind the story of our updated identity. At inRiver, we believe that every product tells a story. We’re happy to share ours with you and want to hear yours as well. Feel free to reach out and let me know what you think!

Steve Gershik, Chief Marketing Officer at inRiver

About Steve:

With over 20 years of experience in product marketing, social media, demand generation and brand building, Steve is an expert in what B2B companies need to do to survive and thrive in competitive environments today.

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