PIM: Every Product Marketer’s Nirvana

You're an eCommerce marketer who has a smorgasbord of brilliant products to sell the world. The problem is you’re unsure how to manage them all, especially across complex sales channels like print or digital.  Furthermore, it can seem intimidating to find user-friendly, cloud-based software that helps you manage and group your product information across various partners and platforms (web site, Amazon, Wal-Mart, etc.). There is a solution though -- it's called product information management or PIM.

Every Product Marketer's Nirvana blog post


PIM: More than Just a Master Catalog


Yes, your team can manage all your product information at one convenient location from your product information management solution’s interface, but it does much more than just let you change SKU's, images, documentation and so on. It streamlines the data process and frees up your time, so you can focus on other areas of your business. Along with saving time, users of PIM also see cost savings because of better logistics. When product accuracy is improved, it reduces the amount of product returns, which, in turn, increases your company's bottom line.

A PIM solution does more than just manage your product data, it helps you retain customers too because you're able to provide store visitors with dependable product information they need, which builds buyer trust. Some of the features of PIM solution include refining searches by product attributes, tracking customer ratings and reviews, installing visualization tools like picture zooms or comparison tools so visitors can look at two or more products at the same time.

Who Needs PIM? You Do.

While this might sound appealing, you may still wonder if you really need PIM solution. Start by asking yourself if you're facing any of these challenges:

  • Your customers (or staff) say it’s difficult to find your product data
  • The data you supply is often inaccurate or not updated
  • Your new products aren't making their way to your store because it’s too aggravating or time consuming to add them
  • Your omni-channel digital campaigns simply aren't performing as expected because of these product information gaps


There's a mistaken belief that PIM is only for companies that sell thousands of products or services, but that's not true. In fact, any size store or vendor can benefit from PIM, even those that might not have large inventories. This is certainly the case for companies with products that require a large number of variables and customization fields, even if their product inventory list isn’t large.

Simply put, a PIM solution can help you with a multitude of eCommerce data organizing issues - whether it's improved search results, better shipping and fulfillment, lowering the number of returns or creating more upsells. A PIM solution can make e-tailers more successful and prosperous. You can learn how a product information management solution can help your business by contacting inRiver today. 

Book your inRiver demo now!

Steve Gershik, Expert in B2B customer lifecycle marketing

About Steve:

With over 20 years of experience in product marketing, social media, demand generation and brand building, Steve is an expert in what B2B companies need to do to survive and thrive in competitive environments today.