In this episode, we have a historic battle between our translation partners: Languagewire, Lionbridge, Semantix, and Translations.com. The four agencies wait in anticipation as Thomas spins the Wheel of Fortune to determine who goes first in each round. The rounds are 90 seconds long and give each agency the opportunity to pitch their company, solution for inRiver’s product marketing cloud, translation platform or service, and describe a reference case. These four translation industry key players compete to win the title of translation. Who will be the last agency standing?
Do you have a topic for PIMtalk or would like to be a guest? We're always looking for great speakers and content. Email us at PIMtalk@inriver.com.
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Few things are better than community. At inRiver, our community extends globally from Sweden, where the company was founded, to Germany, to the UK, to our US headquarters in Illinois, and to customers in Asia and Australia. Community is where you find and make connections, share similar interests and needs, and advocate for a common cause.
There are as many reasons for a brand to build or facilitate a community, as there are to join one. For some organizations building a brand community is about selling more products. For others it is about fueling engagement, or driving awareness. Others focus on education. Whatever the reason, it is important to understand what motivates people to participate in your community.
Whatever the reason for the community, for it to be successful and serve its purpose, it has to serve its people. Brands that build communities need to understand the needs of their members. That is what gives a brand community power.
According to Getting Brand Communities Right by Harvard Business Review, “People are more interested in the social links that come from brand affiliations than in the brands themselves.”
The inRiver community is you and us together. It is a tightly woven group of partners, customers, thought leaders, and teams who help inspire and educate each other. The inRiver community is focused on helping build world-class marketers, e-commerce, merchandising, PIM, and customer experience professionals in all of their endeavors. Thank you being part of this vibrant community and helping us all to grow.
We are better together. Let’s continue to build the global community at PIMpoint Summit in April. Until then, remember we are thankful for you.
About the Author
Carol Moriello has been working at growing technology companies for over 12 years with the last 5 years focused on Product Information Management at inRiver. She has worked closely with eCommerce and Marketing professionals to understand the challenges that exist in today’s multi-channel world where customer experience is key. She received a Bachelor’s Degree in Business Administration, International Business, and Finance from Augustana College.
I’m excited to share with you that inRiver has just launched an updated look and you’ll start to see it rolling out online and in person over the coming weeks and months.
As we continue to grow inRiver internationally, we want our brand to best reflect why we exist, what we believe in, and where we’re headed.
At inRiver, we think of our brand as a continuous concept that’s never totally done. Just as people and companies evolve, so do brands. We’ve grown ours over nearly a dozen years through our fantastic products, a unique culture, and an incredible customer and partner community. Today, we’re taking a bold step forward with a new logo and visual identity for inRiver and our products.
Introducing the inRiver Logo
In the early days of the company, our founding team sat on a large wooden deck overlooking the powerful Vindel River in Sweden, one of Europe’s few remaining undistributed and unpolluted rivers. They made the connection between the powerful currents of the river waters and the many uses those waters could be harnessed for — power, irrigating crops, quenching thirst, supporting fish which fed the population and enabling recreation.
They related the power of that river to the power of the Internet, which was just starting to reach its global market. Billions of people making trillions of connections every day. A torrent of information traveling worldwide, powering commerce, community, and connections of every kind. An information river. And thus, the Company was born as inRiver.
Our company hasn’t wandered far from our water-inspired roots since our initial founding. Our headquarters in Malmö, Sweden is a literal stone’s throw from one of the many canals crisscrossing that fine city. Our Chicago US headquarters, located next to the building formerly known as Sears Tower, is also directly across the street from a river.
And so, for the curious, our update and refreshed logo recalls the power of taking resources and channeling it through technology to the places where people can make the best use of it.
We’re excited about our new logo because it’s powerful, evocative and ties us back to our roots as a company focused on improving the way product information realizes its finest potential to help connect buyers and sellers around the world.
And, a New Typeface
Meet our new typeface, Nunito Sans. Designed to balance legibility with personality, Nunito Sans is a welcome addition to our brand family. It has tremendous flexibility, which allows us to create hierarchy between inRiver, our products, and other offerings in our ecosystem. Most importantly, we believe it has the ability to stand the test of time.
Starting today, you’ll see these exciting changes out in the wild, and gradually over the coming months, in-product as well. And for PIMpoint Americas attendees, we plan to give you a more in-depth look into the story behind the story of our updated identity. At inRiver, we believe that every product tells a story. We’re happy to share ours with you and want to hear yours as well. Feel free to reach out and let me know what you think!
Steve Gershik, Chief Marketing Officer at inRiver
With over 20 years of experience in product marketing, social media, demand generation and brand building, Steve is an expert in what B2B companies need to do to survive and thrive in competitive environments today.