Translations are a significant part of any product information management (PIM) deployment. If you sell globally, speaking to consumers in their own language is essential for certain geographies and marketplaces. Translations also improve customer experience and facilitate a seamless purchase process when product information is translated expertly.
inRiver works with leading translation agencies to ensure customers have access to best-in-class services. What are the biggest differences between translation agencies? How do you select the right one to support your business objectives?
Take a look at the answers to some of the questions we asked our partners from LanguageWire, Translations.com, Semantix and Lionbridge. Each agency offers amazing services and solutions – discover which one best meets your needs. Don’t miss the PIMtalk podcast, The Translation Agency Battle, to hear our partners battle it out on air while delivering more insights.
Question: What makes your solution the best for translation needs?
Question: What are the critical metrics of success for translations in e-commerce?
Question: Coolest use-case you've seen for your solution?
The varied use cases of translations are hard to ignore in global e-commerce organizations. To learn more about the value of translations and how to measure success, please listen to the PIMtalk podcast, The Translation Agency Battle.
A special thank you to our translation agencies for their insights.
In this episode, we have a historic battle between our translation partners: Languagewire, Lionbridge, Semantix, and Translations.com. The four agencies wait in anticipation as Thomas spins the Wheel of Fortune to determine who goes first in each round. The rounds are 90 seconds long and give each agency the opportunity to pitch their company, solution for inRiver’s product marketing cloud, translation platform or service, and describe a reference case. These four translation industry key players compete to win the title of translation. Who will be the last agency standing?
Do you have a topic for PIMtalk or would like to be a guest? We're always looking for great speakers and content. Email us at PIMtalk@inriver.com.
Want to know more about PIM? Download this free Whitepaper!
E-commerce organizations sell online by definition. No surprise there. However, the most successful e-commerce organizations are omnichannel and they sell through a variety of channels including merchants, marketplaces, distribution channels, in stores, and on their own sites as well. One of the big indicators of success for e-commerce is the ability to get to market quickly with their new products, no matter the channel.
What is needed to get to market quickly and easily to start selling products? Many technologies, business strategies and processes go into the mix, but selecting an e-commerce platform to help meet business objectives and deliver the best customer experience is what drives results.
Selecting the right e-commerce platform to go to market involves different criteria depending on the organization’s needs and competition is stiff. Selecting the right technology to enable strategy is critical as e-commerce is only expected to grow in importance. In fact, digital platform-originated sales are projected to increase from $2.3 trillion in 2017 to $4.5 trillion by 2021 according to Social Media Today.
Once a platform is selected, how will the marketers, merchandiser and digital e-commerce teams get products to market quickly to secure the essential time-to-market advantage? Traditionally, e-commerce teams have used Excel spreadsheets, home-grown solutions, and cobbled-together platforms to enable “stocking” of the digital shelf.
Ask any enterprise e-commerce company how to bring 100,000 SKUs to market or launch a new marketplace with product information loaded into Excel and you will see why product information management (PIM) solutions are now an essential solution for any e-commerce organization that sells or distributes multiple products today.
Faster time-to-market can be a differentiator for e-commerce organizations, especially for retailers. Launching a new, celebrity-endorsed shoe line before the holidays? Having all the relevant product information, images, videos, pricing and descriptions ready for Black Friday shopping in every market is essential. Content will continue to be a big part of e-commerce, and will help differentiate brands as we enter 2019, according to an article in Forbes.
Miss your window of opportunity to enter a new market and you miss not only a sale, but perhaps the channel as well. Not good for near-term revenue, and not good for the customer experience either.
PIM solutions work lock-step with the e-commerce platforms to enable scalable, repeatable and consistent product information for marketplaces, channels and anywhere sales happen.
Today, inRiver joined the Shopify Plus technology partner program. This means merchants can now utilize the power of the Shopify Plus e-commerce platform and achieve faster time-to-market with inRiver’s solution in the following ways:
The need to achieve faster time-to-market is one of the essentials in omnichannel e-commerce. Delivering the right product information, consistently, easily, across channels increases the customer experience and drives more revenue. It’s one piece of the e-commerce puzzle that now fits into place easily with inRiver PIM.
Learn more about the Shopify Plus and inRiver partnership here.