In this episode we talk to Paula Poukka, Chief Customer Officer at Videoly about why product videos are so effective. What different kinds of products videos are there? How much impact can product videos have on your sales? For which industries is there already a lot of content that can be harvested out there on Youtube.
Read about the Outnorth case study on the Videoly website.
Do you have a topic for PIMtalk or would like to be a guest? We're always looking for great speakers and content. Email us at PIMtalk@inriver.com.
Want to know more about PIM? Download this free Whitepaper!
Halloween is not just the time of year for candy, tricks, and costumes, but it can also be a great time to bring some new awareness to your products. Seasonal holidays can be a great opportunity for product promotions, deals, and themed special releases to generate additional revenue and add a little fun into your marketing mix.
Here are three tricks to spicing up your Halloween digital marketing content.
Seasonalize Social Media
Social media is an effective method for connecting brands to customers, but many businesses make the mistake of not engaging in a “human way” to their audience through social networks. It’s perfectly acceptable, even encouraged for organizations to add a little humor or fun via social media. Business is business, but we need to remember we are selling to people too.
“Businesses do not have emotion. People do. People want to be a part of something bigger than themselves. People want to feel something. People want to be included. People want to understand” said Bryan Kramer, social media strategist and author via Social Media Today.
Besides, most people enjoy getting into the holiday spirit in one way or another...candy, costumes, or holiday animations show your personality and break up the monotony that teams many fall prey to.
For holidays like Halloween, produce a new design or theme that ties into the holiday. Thinking about changing pigments on social media to festive colors can help people not only get in the spirit but see that you are also a part of their lives.
Need inspiration? Take a look at how Google changes their search bar with relevant designs. Creativity is key here as it helps keep your audience entertained, but also leaves them engaged and wanting more content.
By the way, yesterday was #NationalCandyCornDay....who knew?
Offer a Scary Discount
Most businesses don’t have anything to do with Halloween, however, this time of year is perfect for offering sales, or discounts on products or services. Putting together a social media program that includes a limited-time deal or incentive to purchase is a great way to gain new browsers on a product or try convincing returning customers to buy again.
A holiday-themed discount strategy is used to gain new browsers and turn them into buyers during a limited time. Use the holiday to test new messaging or creative ideas via paid promotion. Scared about offering discounts that might impact your bottom line? Measure new customer acquisition costs and the impact of the discount. Then evaluate the potential immediate revenue and think about customer lifetime value. It doesn’t have to be an ongoing promotion, that is the power of integrating with the holidays.
Align Holiday Themes with Business Objectives
Halloween and other holidays aren’t just for kids. Many adults love to get in the spirit too. Think about using holidays like Halloween, Thanksgiving, Christmas, Valentine’s Day, or Summer Solstice to bring exposure to corporate, philanthropic activities or services you are involved in.
Tie in-service days and holiday celebrations to social media promotions to highlight company culture. Use holidays activities to show people the personal side of your organization. Remember, although we are in business to drive revenue, we put our people first. Unveiling a little bit of personality helps potential new hires, partners, investors, and customers see what makes your organization unique. And everyone likes free candy.
Christina Welky, Marketing
Christina Welky is a senior at the University of Illinois at Chicago with a year of experience in marketing and communication. She generates marketing content that drives conversations.
October 4, 2018 was a big day in Chicago for over 200 e-commerce, merchandising, marketing, and product information management (PIM) professionals. PIMpoint, the first PIM-focused conference launched a sold-out event at the Mid-America Club in Chicago.
PIMpoint Summit is widely recognized as the event of the year for product experience management (PXM) throughout Europe since its inception in 2013 in Malmö, Sweden. inRiver recognized the need to expand the PIMpoint Summit into North America to build the vibrant community of professionals that rely on this transformative technology across verticals and industries. The goal of the event was to bring together industry leaders for a day of insights, networking, and inspiration to better drive results for their organizations and share strategies and tactics to achieve them.
The day kicked-off with introductions from inRiver’s CEO, Thor Johnson and CMO, Steve Gershik who welcomed and thanked all customers and partners for making inRiver the leading company in product information management. Next up, the morning keynote with Bruce Eppinger from Forrester and co-founder, Johan Boström.
The event’s TED-talks style panel discussions enabled sharing of valuable information from industry leaders from MillerCoors, Bunzl, Milwaukee Tool, D’Addario, Royal Brass and Hose, Cutter and Buck, Ashley Furniture, and Ethan Allen on key topics including digital transformation, proving the value of PIM, and content syndication. Speakers highlighted the challenges in driving consistent and accurate product information in the fast-paced, omnichannel environments of today’s buyers and the ways in which inRiver PIM helps them achieve results.
Speakers also cautioned the need to be realistic about the condition of your product data and to be precise when investing time and money to get projects right the first time. Losing customer trust once, could mean losing a customer forever, so the stakes are high when creating and delivering product information.
The highlight of the day was the eight awards given to partners and customers. Awards for Innovation, PIM Transformer, North American Parter of the Year, PIM Dream Team and others were given for their leadership and innovation in PIM.
The last session of the day was delivered by Peter Shankman, author of Zombie Loyalists. Shankman outlined four areas of focus to help attendees succeed and stay ahead of the competition:
At inRiver, we are committed to growing the community, focusing on collective learning, and making us all better marketers and e-commerce professionals. PIMpoint is an event that allows us to engage with our peers and give everyone an opportunity to advance their digital knowledge.
We'll leave you with a few select tweets from the event:
“At the PIMpoint Americas conference, Ntara received the Delivery Excellence award—signifying our continued commitment to delivering high-quality PIM implementations and ensuring our clients have a strong technical foundation to grow their e-commerce capabilities,” said Haley Williams of Ntara.
And Raising the Curtain on PIMpoint Summit 2019
Didn’t make the event in Chicago? Start planning for PIMpoint Summit to be held in Malmö, Sweden on April 4 - 5, 2019. Need help convincing your boss that the investment in sending you to Sweden will pay off for you and your company? Let us know.