Another PIMpoint Summit has come and gone, and with a sold-out event of over 700 attendees, it is now the largest Product Information Management (PIM) event in the world.
PIMpoint has proven to be the must-attend product experience management (PXM) of the year. Bringing together industry leaders from all over the world for two-days full of insights, networking, and inspiration, attendees were able to gain actionable tips and tricks that they could start immediately utilizing in their digital initiatives.
The event opened with an introduction to inRiver’s CEO, Thor Johnson, who thanked all customers and partners, as inRiver is what is today because of them. He shared his contact details with all and invited them to reach out with feedback and suggestions for continued collaboration to make inRiver even better than what it is today. Later in the day, the audience heard from the new CTO, Eric Waller, who is bringing his abundance of experience in software engineering, architecture, and strategy to help inRiver reach new strategies. Tantalizing everyone with a product roadmap that included some notable features, the Contribute app and Syndication App with new AI features in the future, and more solutions to make it even easier to tell product stories in an omnichannel world.
Introducing the Ted-talk style panel discussions at PIMpoint Summit 2018, attendees were able to learn from industry peers with a focus on key topics such as content onboarding, content creation, and content syndication. Insights were gained on how to combat challenges and roadblocks in each of these areas contend how to drive success in digital transformation initiatives from renowned inRiver customers, L’Oréal, KICKS, Holland & Barret, ELLOS group, Össur, and Videoly.
Here are just a few great quotes from the show:
“Those who utilize the inRiver Content Store vs the old way of passing files via shared folder save about 3-4 days”, said Eva O'Reilly, Nordic E-commerce Technology Manager at L'Oréal.
“As a designer, it takes 400 design hours to keep my master catalog up to date [before inRiver]”, remarked Elsa Kristín Guðbergsdóttir, Director of Master Data Management & Marta Tripp, Branding and Communication Project Manager, at Össur.
“We are visual creatures, we process visual information much faster than text - 60,000x faster”, explained Nora Huovila, Co-Founder, Business Development, at Videoly.
Ösur explained how PIM is the foundational building block to base to build their commerce processes: “PIM was our holy grail! It is the foundation we are building our product story on!”, said Elsa Kristín Guðbergsdóttir, Director of Master Data Management & Marta Tripp, Branding and Communication Project Manager.
To get a play-by-play of each session at PIMpoint Summit 2018, check out the blog post from inRiver’s partner, Consid.
It would be wrong not to share the value gained from PIMpoint Summit, and so it is making its way to Chicago in the fall of 2018!
PIMpoint Summit Americas, will be held in Chicago on October 4, 2018. If you missed the opportunity to attend PIMpoint Summit in Malmö, be sure to book the date in your calendar! The Americans event will build on the unique character and experience of PIMpoint, and will be another opportunity to gain valuable insights meet with other inRiver customers and partners.
For more details on PIMpoint Summit Americas and to register, visit the event website.
Last month, inRiver North America hosted our first ever Virtual PIMpoint. Our goal was to provide value for our customers and partners, through sharing insightful keynotes and customer case studies, and by highlighting the latest innovation in product information management—Product Marketing Cloud.
Intial feedback included the following comments: ”Great sessions!” ”Informative and concise...covered a wide array of topics from many viewpoints.”
We are so delighted that more than 150 of our customers and partners registered to join us, together with individuals simply wanting to learn more about PIM or micro-moments. As mentioned in our earlier blog, we featured world-class keynote speakers, such as brand strategist Pixie Sartang, trends expert Daniel Levine, and the legendary fashion brand builder Johan Lindeberg.
Johan Boström, inRiver’s Co-founder and Evangelist discussed disintermediation—a phenomenon that was further acknowledged by many presenters at last week’s IRCE tradeshow in Chicago. Niclas Mollin, inRiver’s President & CEO and Jimmy Ekbäck, EVP Products & Services at inRiver highlighted all the great things that are going on at inRiver to grow customer success, while David Sultan, Director of Sales Engineering did a “deep dive” into key features of inRiver Product Marketing Cloud.
We know there has been a lot going on this Spring, so if you were unable to attend, you are in luck. Take a few minutes during the Summertime (when the livin’ is easy) to watch the session replays. Just register on http://virtualpimpoint.inriver.com/en/ and sit back and relax in the comfort of your own home or office.
Kathryn Zwack, Senior Content Marketing Manager, inRiver Inc
“THAT WAS SUPERCOOOOOL!”
This was just one reaction to the keynote presentations that were featured at PIMpoint Summit 2017.
We had more than 600 partners, customers, and employees attend PIMpoint Summit 2017, which took place April 6 & 7 in Copenhagen. Despite that large crowd, I had a unique opportunity to talk with inRiver’s Executive Vice President, Products & Services, Jimmy Ekbäck to gain his perspective on the event, which was the largest in inRiver history.
“I always believed that this is where we would end up, because that belief is what brought us here,” Jimmy told me. “But, when you take this journey, there are so many moments that could have taken us down different routes and different roads. So, from that perspective, we are fortunate to be here. But I still believe that we are going to go much further. That belief is part of the whole inRiver DNA.”
Addressing the challenges of digital commerce is part of the inRiver DNA and that of our community of partners. “Micro-moments,” the newest buzz phrase in the world of digital marketing, was the theme of this year’s PIMpoint Summit. If you are frequent reader of these pages, you likely know that the term “micro-moments” was coined by Google to describe the intent-driven moments of decision-making that occur throughout the customer journey.
The notion of micro-moments was touched on in a number of the sessions and keynote presentations throughout PIMpoint. Several customers, including CDON.com, Bygma, and TOPS Products discussed their real-world strategies to address complex issues associated with micro-moments and digital commerce.
One popular keynote speaker, House of Harvey Co-founder Pixie Sartang, provided a step-by-step methodology for how to maintain brand visibility and messaging appropriateness as you communicate to your customers across channels. Daniel Levine, Executive Director of the Avant-Guide Institute, took us on a journey into the future, where we explored what trends are going to transform both the business world and our home lives.
We were also honored to present 17 partner and customer awards to 15 recipients—two customers and 13 partners—who have demonstrated innovation and success in their product information management deployments with inRiver PIM. The fun-filled awards dinner not only featured the presentation of these coveted awards, but also a contemporary choir who performed numbers ranging from Justin Timberlake’s “Can’t Stop the Feeling” to inRiver Product Marketing Cloud-inspired covers.
Last, but certainly not least, was the much-anticipated announcement of inRiver Product Marketing Cloud, the latest iteration in our product roadmap. We are proud to introduce the first true multi-tenant Product Information Management (PIM) Software-as-a-Service (SaaS) solution on the market today. During PIMpoint, inRiver unveiled how B2B and B2C companies can deploy inRiver Product Marketing Cloud to take advantage of the latest in PIM innovation to provide a superior customer experience across all touchpoints through engaging and consistent product stories.
Check back with me soon! I will have more from my conversation with Jimmy and the numerous partners and customers we interviewed at PIMpoint Summit 2017 on these pages in coming weeks.
In the meantime, save your online “seat” at North America Virtual PIMpoint 2017 that will be held on May 25, 2017 in our virtual conference venue. At this virtual event, you will get the best of PIMpoint Summit 2017, as well as new content from North American partners and customers, who will share insights to help you take full advantage of micro-moments.
Kathryn Zwack, Senior Content Marketing Manager, inRiver Inc