October 4, 2018 was a big day in Chicago for over 200 e-commerce, merchandising, marketing, and product information management (PIM) professionals. PIMpoint, the first PIM-focused conference launched a sold-out event at the Mid-America Club in Chicago.
PIMpoint Summit is widely recognized as the event of the year for product experience management (PXM) throughout Europe since its inception in 2013 in Malmö, Sweden. inRiver recognized the need to expand the PIMpoint Summit into North America to build the vibrant community of professionals that rely on this transformative technology across verticals and industries. The goal of the event was to bring together industry leaders for a day of insights, networking, and inspiration to better drive results for their organizations and share strategies and tactics to achieve them.
The day kicked-off with introductions from inRiver’s CEO, Thor Johnson and CMO, Steve Gershik who welcomed and thanked all customers and partners for making inRiver the leading company in product information management. Next up, the morning keynote with Bruce Eppinger from Forrester and co-founder, Johan Boström.
The event’s TED-talks style panel discussions enabled sharing of valuable information from industry leaders from MillerCoors, Bunzl, Milwaukee Tool, D’Addario, Royal Brass and Hose, Cutter and Buck, Ashley Furniture, and Ethan Allen on key topics including digital transformation, proving the value of PIM, and content syndication. Speakers highlighted the challenges in driving consistent and accurate product information in the fast-paced, omnichannel environments of today’s buyers and the ways in which inRiver PIM helps them achieve results.
Speakers also cautioned the need to be realistic about the condition of your product data and to be precise when investing time and money to get projects right the first time. Losing customer trust once, could mean losing a customer forever, so the stakes are high when creating and delivering product information.
The highlight of the day was the eight awards given to partners and customers. Awards for Innovation, PIM Transformer, North American Parter of the Year, PIM Dream Team and others were given for their leadership and innovation in PIM.
The last session of the day was delivered by Peter Shankman, author of Zombie Loyalists. Shankman outlined four areas of focus to help attendees succeed and stay ahead of the competition:
At inRiver, we are committed to growing the community, focusing on collective learning, and making us all better marketers and e-commerce professionals. PIMpoint is an event that allows us to engage with our peers and give everyone an opportunity to advance their digital knowledge.
We'll leave you with a few select tweets from the event:
“At the PIMpoint Americas conference, Ntara received the Delivery Excellence award—signifying our continued commitment to delivering high-quality PIM implementations and ensuring our clients have a strong technical foundation to grow their e-commerce capabilities,” said Haley Williams of Ntara.
And Raising the Curtain on PIMpoint Summit 2019
Didn’t make the event in Chicago? Start planning for PIMpoint Summit to be held in Malmö, Sweden on April 4 - 5, 2019. Need help convincing your boss that the investment in sending you to Sweden will pay off for you and your company? Let us know.
It is not uncommon for marketers to have to justify their needs for the latest and greatest technology and marketing tools to their counterparts in IT. Some of these needs include solutions for marketing analytics, lead scoring, and email marketing that help marketers better target prospects and get messages out in a timely manner.
Here at inRiver, we pride ourselves on understanding the plight of the marketer, especially with respect to “content spaghetti” - product information that resides in Excel spreadsheets, PDF files, and disparate legacy systems. Implementing a product information management (PIM) system can bring relief to many of the frustrations that marketers feel regarding their product content.
However, to explain the content challenge to IT, it is sometimes necessary to quantify tasks that are, frankly, hard to quantify - time spent searching for the latest version of something, lost sales due to a lengthy time to market, or higher product returns due to incomplete or incorrect information. But, as e-commerce become ubiquitous - for both B2C and B2B enterprises, technology solutions such as these are increasingly critical.
With mobile shopping increasing exponentially, micro-moments are becoming equally prevalent. Micro-moments are those intent-driven moments when shoppers want to learn where to go, what to buy, or how to do something. These micro-moments are driven, for the most part, by our obsession with and reliance on our smartphones and tablet devices. You have heard the stats - 82% of smartphone users consult their phones while they are shopping in-store!
What this means for ecommerce merchants is that you need to be ready, with the right content and the right tools to capture those micro-moments when they arise. And to accomplish this, marketers need to cross the corridor and ask their IT counterparts for help. And in turn, the technology experts across the hall need to understand what marketing is trying to achieve and offer solutions to address the challenges of micro-moments.
Forrester Research’s July 2015 study on Moments That Matter brings this point home. Companies that have IT and marketing executives who are aligned to address micro-moments are more successful and have better ROI on marketing expenditures. When their infrastructure is integrated - with mobile experiences aligned with back-end systems, they outperform their peers and competitors.
We are so intrigued by the need for this partnership between marketing and IT that we are hosting a webinar with our technology integration partner, Jasper Studios. Join us on March 23 at 2 PM CDT for Meeting the Challenges of Micro-moments, when Johan Boström of inRiver and Jon Marsella of Jasper Studios will discuss the enormous opportunities and challenges that retailers need to be aware of when addressing micro-moments.
You will see that by meeting in the hallway, IT and marketing organizations can work together to create the relevant, rich experiences that customers are expecting in their micro-moments.
In the meantime, don’t forget to register for the webinar on March 23.