In this episode, we have a historic battle between our translation partners: Languagewire, Lionbridge, Semantix, and Translations.com. The four agencies wait in anticipation as Thomas spins the Wheel of Fortune to determine who goes first in each round. The rounds are 90 seconds long and give each agency the opportunity to pitch their company, solution for inRiver’s product marketing cloud, translation platform or service, and describe a reference case. These four translation industry key players compete to win the title of translation. Who will be the last agency standing?
Do you have a topic for PIMtalk or would like to be a guest? We're always looking for great speakers and content. Email us at PIMtalk@inriver.com.
E-commerce organizations sell online by definition. No surprise there. However, the most successful e-commerce organizations are omnichannel and they sell through a variety of channels including merchants, marketplaces, distribution channels, in stores, and on their own sites as well. One of the big indicators of success for e-commerce is the ability to get to market quickly with their new products, no matter the channel.
What is needed to get to market quickly and easily to start selling products? Many technologies, business strategies and processes go into the mix, but selecting an e-commerce platform to help meet business objectives and deliver the best customer experience is what drives results.
Selecting the right e-commerce platform to go to market involves different criteria depending on the organization’s needs and competition is stiff. Selecting the right technology to enable strategy is critical as e-commerce is only expected to grow in importance. In fact, digital platform-originated sales are projected to increase from $2.3 trillion in 2017 to $4.5 trillion by 2021 according to Social Media Today.
Once a platform is selected, how will the marketers, merchandiser and digital e-commerce teams get products to market quickly to secure the essential time-to-market advantage? Traditionally, e-commerce teams have used Excel spreadsheets, home-grown solutions, and cobbled-together platforms to enable “stocking” of the digital shelf.
Ask any enterprise e-commerce company how to bring 100,000 SKUs to market or launch a new marketplace with product information loaded into Excel and you will see why product information management (PIM) solutions are now an essential solution for any e-commerce organization that sells or distributes multiple products today.
Faster time-to-market can be a differentiator for e-commerce organizations, especially for retailers. Launching a new, celebrity-endorsed shoe line before the holidays? Having all the relevant product information, images, videos, pricing and descriptions ready for Black Friday shopping in every market is essential. Content will continue to be a big part of e-commerce, and will help differentiate brands as we enter 2019, according to an article in Forbes.
Miss your window of opportunity to enter a new market and you miss not only a sale, but perhaps the channel as well. Not good for near-term revenue, and not good for the customer experience either.
PIM solutions work lock-step with the e-commerce platforms to enable scalable, repeatable and consistent product information for marketplaces, channels and anywhere sales happen.
Today, inRiver joined the Shopify Plus technology partner program. This means merchants can now utilize the power of the Shopify Plus e-commerce platform and achieve faster time-to-market with inRiver’s solution in the following ways:
The need to achieve faster time-to-market is one of the essentials in omnichannel e-commerce. Delivering the right product information, consistently, easily, across channels increases the customer experience and drives more revenue. It’s one piece of the e-commerce puzzle that now fits into place easily with inRiver PIM.
Learn more about the Shopify Plus and inRiver partnership here.
Video as a marketing medium is not going away. The importance of video as part of a marketing strategy continues to increase as its effectiveness in driving conversions increases. What impact does video content have in educating, connecting, and ultimately, driving conversions? A great deal.
In fact, “84% of consumers felt convinced enough to buy a product after watching a brand video about it,” according to Wipster.
The role of video as part of product content in e-commerce cannot be ignored. Why is video an essential component of product content or selling online? It’s informational. It delivers information quickly and it is easier for humans to process video than written word. We process visual information at a significantly faster rate (60,000 times) than written information according to Paula Poukka, Chief Customer Officer at Videoly.
What is even more impressive about video? Viewers also retain almost 100% of a message when watching a video versus only 10% with text.
Another reason why video is so effective when used in e-commerce today is that it helps creation an emotional connection with the buyer. In video, consumers can see facial expressions, hear tone of voice, and as a result, generate an emotional response. There are two main types of video content. Think about video in terms of brand-driven content and user-generated content.
Brand-driven content is often inspirational and lifestyle-focused. While user-generated content often delivers how-to information or “unboxing” to show what a product really looks like or how to use it. Both are effective and lend brand authenticity. Videos help consumers connected with a brand, learn how to use a product, or help increase customer experience.
Listen in to hear more on why product videos are so effective with Paula Poukka on the latest PIMtalk.