Teknos found in inRiver a partner with international reach who could support the company in doing product storytelling in a rapidly expanding B2B selling environment. Being one of Europe’s leading suppliers of industrial coatings, with a strong position in retail and architectural coatings, Teknos has sales companies in 17 countries and export to over 20 countries via a well-established network of dealers. The company's strength lies in its strong technical knowledge, supported by sustained investment in R&D and a desire to become the preferred Paint Partner of all of its customers.
In this customer testimonial Teknos' Marketing Director, Outi Eskelinen, tells us about how inRiver enables Teknos to create a “wow-effect” in traditional B2B product selling to an increasing international audience. She also talks about how the company saves both time and money by managing product information in inRiver's PIM platform.