4 Tips for managing a localized assortment to boost efficiency & drive sales



THESE 4 TIPS WILL HELP YOU MANAGE THE PRODUCT INFORMATION PROCESS SUCCESSFULLY IN AN EFFICIENT AND STRUCTURED WAY.

In an information-filled, omnichannel age, it’s not easy to attract customers and differentiate your offering.

Add in different geographies, and it becomes even harder to give customers a consistent and personalized shopping experience.

When you manage a product range across markets, you need to juggle multiple variables. It’s not just about the admin around countryspecific assortments, it’s about communicating in a way that captivates your local audience, is consistent with global standards and works across channels.