PIM for retailers

Selling more products requires better customer experiences. Deliver product content that is highly searchable, enriched, consistent, and drives conversions.

The world’s best retailers and distributors rely on Inriver PIM to help them:
– Stock the digital shelf
– Plan promotions and releases in hours, not weeks, to launch and enter new markets quickly
– Syndicate product content across channels
– Streamline translations or print with connected apps
– Drive guided selling for higher revenue

Context makes product stories complete, relevant, and ready to reach buyers across channels and markets.

AI in B2B marketing: Tools, execution, and product data readiness

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See how B2B teams apply AI in everyday marketing work, choose the right tools, govern output, and scale execution with reliable product data.

MCP vs UCP: Understanding their roles in AI-driven commerce

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AI agents now influence discovery and checkout. This article explains MCP and UCP roles and why structured product data supports agent-led commerce, with deeper insights in the State of AI in PIM report.

How to sell on Shopify with Inriver

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Selling on Shopify gets harder as your catalog expands. See how Inriver helps you manage product data and publish faster on Shopify.

Advantages of online marketplaces: why they’re the new favorite retailer

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Online marketplaces are one-stop digital shopping destinations. But what do you know about winning in these competitive marketplaces?

What is PXM, and how can you implement it in modern e-commerce?

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Product experience management explained with practical guidance on data, personalization, and digital shelf execution to help modern e-commerce teams deliver consistent, scalable product experiences.

What is product content management?

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Product content management helps you organize, enrich, and publish product information across channels, improving consistency, speed, and buyer trust as your catalog grows.

Using AI for product content creation: Benefits, risks, tools, and guidance 

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Marketing leaders are now investing in AI and expect it to boost content creation through greater speed, quality, and consistency.

Consumers in 2026: When wellness, AI, and Gen Z redirect your bottom line

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Wellness claims, attributes, and specifications now feed AI systems that decide what shoppers see. Explore the role PIM plays in making AI work reliably.

PIM vs MDM: Secure a single source of truth for product commerce

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Part 2: Looking for the right “golden record” to power your entire product journey? Explore your options and understand your use cases with the second blog in our series.

Omnichannel vs multichannel: What does it mean for you?

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Buzzwords like ‘omnichannel’ and ‘multichannel’ marketing are thrown around a lot. But if you’re contemplating omnichannel vs multichannel, what do they actually mean and which is right for you?

5 Steps to effective product optimization on the digital shelf

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Product optimization improves when your team tracks the right digital shelf metrics across channels. Learn what to measure and why.

5 Ways to instill confidence in your potential customers

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Want to improve your digital shelf conversion rate? Then you need to make sure online customers have confidence in your brand and your products.