PIMtalk webinar: From Legacy Chaos to One Foundation: How Sunbelt Rentals UK Builds for the AI Era with PIM

mardi 30 juin 2026 ∙ 15:00 CEST / 9:00am EDT / 8:00am CDT

Learn how Sunbelt Rentals UK are modernizing their foundation for data quality and product rental experiences, with the Inriver PIM at the center, and AI embedded agents helping across the entire customer journey.

Sunbelt Rentals UK manages over 5,000 products and 10,000 items available for rent — each cycling out and back repeatedly. To ensure every asset is the right fit every time, rich, accurate, and consistent product data is essential.

In this session, Data Quality Manager Clare O’Brien and Digital Transformation Manager Glyn Matthews share how they realize their ambitious digital transformation program, with PIM as the foundation. You also meet Steve Vink, Principal Business Solutions Architect at Inriver, who have helped Sunbelt Rentals UK along the first steps of this journey, where he shares key learnings from an expert POV on how they beneficially think outside of the box, and what others can learn from this transformation.

You’ll hear how Sunbelt Rentals UK:

• Have modernized a ≈ 50-year old product data structure, and moved it into the future
• Positions Inriver PIM together with Salesforce in the center of their five-year digital transformation program, focused on smarter operations, customer experience and data-driven decision-making.
• Prioritized an elastic data model — and why it was the right call at scale.
• Challenge(d) the status quo of PIM to achieve great results.
• Successfully embed AI across the board, internally as well as externally facing, including AI-driven asset insights for customers and Salesforce Agentforce for internal teams and productive AI capabilities for the PIM business users.

The bigger takeaway: product data governance, digital transformation and AI readiness are increasingly the same conversation — and getting the foundation right early is the highest-leverage investment a digital team can make.