Inriver Masterclass: Episode 2 AEO: How to Fix What AI Sees on Your Product Page

mardi 22 septembre 2026 ∙ 15:00 CEST / 9:00am EDT / 8:00am CDT

Episode 1 showed you why most brands lose visibility to AI: the data already exists in your PIM, it’s just never been mapped into machine-readable output. That’s not a content problem, it’s a feed configuration problem. AI already answers 30–50% of product queries without a single click to your site, and its verdict depends on data most teams have never structured for a machine to read. 

Knowing where you fall short is only the first step. In this free, 45-minute live session, Steve Vink returns with Joakim Gavelin to show you how to close the gap, live inside a real Inriver PIM environment.  

Episode 1 gave you three actions to start on Monday morning. Episode 2 gives you the complete, repeatable system for scaling that across your entire catalog. 

Can’t make it live? Register anyway. We’ll send you the full recording. 

What You Will Learn 

1. A fast recap. A short refresher on the five dimensions of AI visibility, so the deep dive makes sense even if you missed Episode 1. 
2. The five-step plan for structured data.  A concrete, repeatable process for turning unstructured, descriptive content into the schema types AI engines rely on 
3. Where your data quietly breaks down before AI ever sees it. We’ll name the patterns most PIM teams never think to check. 
4. How it looks inside a real PIM.  A live walkthrough, not slides, showing where to start, how to prioritize, and how to audit progress on an ongoing basis. 
5. What “AI-ready” data requires.  Why strong product copy alone won’t earn you a place in AI-generated answers, and what must change in your data model instead.

Is this a sales pitch? 

No. The session is educational and led by Inriver’s Business Solutions Architect, grounded in real customer work, not a product demo. 

Do I need to have attended Episode 1? 

No. But it is recommended. Episode 1 attendance isn’t required to join, learn and ask questions.  

Will there be a recording? 

Yes. Everyone who registers receives the recording, even if they can’t attend live.