B2B Online Atlanta 2026 

lundi 9 novembre 2026 ∙ multi-day event

How much of your product catalog is publish-ready right now? Meet Inriver at booth #309 and find out where you rank on the Product Data Maturity Index.

Inriver is Lead Sponsor of B2B Online Atlanta 2026. Join Stephen Peckous for his breakout session on The Product Data Paradox, then come to booth #309 to pressure-test your own numbers against the benchmark.

• 117 organizations told us they were fully ready for agentic commerce. Zero cleared the bar when tested. See which side of that line your operation falls on.
• Only 13.6% have end-to-end launch automation with an audit trail. The rest run on spreadsheets, email, and the one person who knows the workaround.
• Fewer than 12% measure how AI systems index and rank their product content. AI agents do not grade on a curve, and a sync delay a human rep works around is a data failure an agent will act on.
• Dual catalogs, parts compatibility, dealer portals, and service documentation: see how governed product data holds all four together without a custom build.

Session: The Product Data Paradox 
Stephen Peckous, Inriver 

Industrial manufacturers and distributors rate their product data operations highly. The operational evidence tells a rougher story, and confidence runs highest exactly where measurement is weakest.

Drawing on Inriver’s 2026 benchmark of 405 manufacturers and distributors, this session covers the five blind spots quietly eroding product data readiness, what separates the few organizations that are genuinely ready from the ones that only think they are, and three diagnostic questions you can take back to your own team.

Session time and room: confirmed in the onsite agenda.