Delivering great product experiences takes tremendous alignment across different behind-the-scenes systems that surface accurate product information across digital channels. Aprimo and inRiver are combining to offer the most powerful and flexible “Product-to-Experience” solution. Integrating inRiver with Aprimo’s Marketing Resource Management and Digital Asset Management platform, e-commerce managers, product marketers, and customer experience teams can automate the entire content lifecycle from idea to creation, delivery, and retirement, for all channels, languages, and content types for commerce experiences and marketing campaigns.
Aprimo Digital Asset Management: See how you can centralize all your brand content and easily collaborate to create rich brand experiences.
Learn more about Aprimo DAM: Discover how you can manage any source or format of content, across all stages of the content lifecycle, involved in creating exceptional customer experiences.