Meeting the Challenges of Micro-Moments

Micro-moments Jasper StudiosDate: March 23 2017
Time: 2 PM CDT

Micro-moments are moments of intention during a shopper’s buying cycle when he or she conducts research, forms opinions, acts on preferences, and ultimately makes purchasing decisions.

Micro-moments are providing exciting opportunities for retailers to engage with consumers in new and more powerful ways. However, this enormous opportunity comes with an equally bigger challenge - how to deploy the tools, techniques, and processes to address these unique moments in the shopper’s journey at the precise time when they occur.

Join inRiver and Jasper Studios on March 23 at 2 PM CDT for a discussion about how retailers can address micro-moments by:

  • Creating a content creation factory
  • Leveraging internal CMS, CRM, and PIM systems
  • Taking advantage of new sales channels