The world of commerce has forever changed as buyers across all verticals and segments seek to make purchases online. This shift to digital commerce was monumental for marketers in B2B manufacturing as traditional print catalogs, showrooms, and product bundles gave way to online offerings, virtual showrooms, and digital shelf merchandising.
To sell and market effectively today, product information takes center stage. And that encompasses everything from product specs, visuals, videos, reviews, and much more.
Join inRiver’s Johan Boström, co-founder and CPO and guest speaker Joe Cicman, senior analyst at Forrester as they explore data from Forrester’s most recent research and inRiver’s Manufacturing B2B Study. Learn the new baselines for driving revenue in manufacturing and best practices to help meet buyer needs as digital commerce reigns supreme.
Date: Wednesday, April 28, 2021
Time: 10:00 CDT | 17:00 CEST
Senior Analyst at Forrester Research
Chief Product Officer at inRiver