PIMtalk webinar: Your B2B Buyers Changed. Did Your Product Data?
Tuesday, March 31, 2026 ∙ 15:00 CEST / 9:00am EDT / 8:00am CDT
Discover how to turn product data into a growth engine by showing up in AI search, scaling globally and capturing more aftermarket revenue.
Your buyers changed. Did your product data?
Industrial B2B buyers now search like consumers: fast, precise, AI-first.
They type in exact technical requirements and expect the right product to appear instantly. In their language. For their market. Fully specified and compliant. If your data isn’t ready, you don’t show up. Your competitor does.
The problem starts inside
Engineering builds with precision. But when product data gets stuck in ERP, cut off from commerce and global markets, that precision doesn’t make it to the buyer.
The results?
Join us. 30 minutes. Real answers.
- How AI search and Agentic AI are rewriting the rules of global findability
- Where product data breaks between engineering, ERP, and the buyer and what it’s costing you
- The real performance gap between manufacturers with PIM and those without
Be visible where modern B2B buyers search.
Register now and receive the Product Data as a Growth and Efficiency Driver report.
Speakers
Denis Clifford
Chief Customer Officer at Virto Commerce
Denis Clifford is a digital transformation expert and Chief Customer Officer at Virto Commerce, a leading Gartner-recognised eCommerce platform. With a background across of a broad range of industries, Denis spent 15 years at Heineken leading the implementation of Global B2B eCommerce projects in Asia, The Americas and Africa Middle-East. He speaks regularly about digital transformation through the lens of customers and business leaders and likes nothing more than bringing people, process and technology together for maximum impact.
Joakim Gavelin
Senior Principal Advisor at Inriver (Host)
Joakim is a serial entrepreneur and experienced business advisor, with over 30 years of leadership expertise from Retail and eTail. Over these years, he has helped hundreds of manufacturers, distributors and resellers across B2B and B2C to execute and tell their product stories with excellence across omnichannel, to succeed with, and to sell more to their respective customers.
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