Five years ago, inRiver introduced the concept of Product Experience Management. What is that, you ask? It’s an integrated way of thinking about how your customers interact with your product information – through any of the touchpoints and channels they could possibly buy from.
We’ve learned a lot over these past five years. Working together with our inRiver community of customers and partners combined with original research on what consumers need and expect in both the B2B and B2C world, we learned it’s no longer enough to just craft a compelling product experience. If we as marketers don’t constantly adapt to customers’ needs, we’ll miss out.
At PIMpoint Americas this year, we’ll introduce brand new research indicating new trends in buying behaviors and showcasing why B2B buying is becoming more and more like B2C buying every day.
Join us as we teach, learn and talk with the leading innovators in commerce today – to help set you up for success in the future.
Date: September 18, 2019
Location: Radisson Blu Aqua Hotel, 221 N Columbus Dr, Chicago, IL
Fantastic speakers will share their expertise on steps they are taking to stay innovative and ahead of the curve
We are honored to have two fantastic keynote speakers lined up: Naseem Sayani, Partner and Director at BCG Digital Ventures, and Cate Trotter, Head of Trends at Insider Trends, to touch on the 2019 consumer in the age of adaptability and how to stay ahead of the curve. In addition, customer/partner sessions along with members of our inRiver executive team will touch on industry trends, marketing insights and where e-commerce is headed along with a presentation on iPMC’s product vision roadmap.