Inriver Masterclass: AEO: What AI Sees When It Visits Your Product Page

Tuesday, June 2, 2026 ∙ 15:00 CEST / 9:00am EDT / 8:00am CDT

AI assistants now answer 30–50% of product queries without a single click to your website. Buyers are getting recommendations, comparisons, and purchase decisions served directly by ChatGPT, Copilot, and Google’s AI Overviews and most manufacturers don’t appear at all.

Answer Engine Optimization (AEO) is the discipline that changes that. Not just a new acronym to learn, but a capability to master and one that is becoming as critical to product discoverability and revenue as SEO once was, in B2B and B2C alike.

This 40-minute live session shows you what AI sees when it visits your product page, where most brands are losing ground without knowing it, and how a modern Product Information Management approach closes the gap.

What you will learn:

• What AEO is and why it matters now: How AEO differs from SEO and GEO, why its importance is accelerating, and what AEO readiness means for your product data strategy.
• How AI reads your product content: The hierarchy AI uses to evaluate and rank product information and why strong marketing copy alone won’t earn you a place in the top results.
• The five dimensions of AEO Readiness: AI visibility, content depth, message consistency, third-party signals and structured data: what each one means and how they determine whether AI surfaces your products or your competitors’.
• The gap most brands don’t know they have: What AI sees when it visits your product page is not what your customers see and the difference is where most manufacturers are quietly losing ground.

Register now and receive an AEO Readiness report tailored for your brand within 48 hours after attending the live session, or on-demand.