Digital Product Passport: From compliance to competitive edge

Tuesday, February 25, 2025 ∙ 14:00 CET / 07:00am CST

The Digital Product Passport is more than just a compliance requirement – it’s a game-changing initiative that will reshape how products are made, sold, and disposed of by creating a digital record of every product’s lifecycle.

But getting ready for this shift comes with challenges and questions:

  • What steps can I take today to ensure my business is ready for DPP compliance?
  • How will the DPP affect my supply chain and product traceability efforts?
  • What key legislative updates and timelines should I be aware of?
  • How can I use the DPP to gain a competitive edge in my industry?
  • What tools or systems do I need to manage DPP data effectively?
  • For businesses that act now, DPP offers significant opportunities. It enables brands to build trust through transparency, streamline supply chains to operate more efficiently and reduce waste, and stand out in increasingly sustainability-focused markets.

In this webinar, we’ll explore the current status of DPP and its implications from three critical perspectives:

#1: Legal
Learn about the latest legislative updates, timelines, and which industries will be affected first.

#2: PIM/PXM
Understand how Product Information Management (PIM) and Product Experience Management (PXM) play a foundational role in DPP readiness.

#3UX & Supply Chain
Discover how to design a seamless user experience and integrate DPP into your supply chain to gain a competitive edge.

Speakers

  • Joakim Gavelin

    Senior Principal Advisor at inriver

    Joakim has over 25 years’ experience in people, sales and business management, helping brands and business increase their presence, sales and profit. With deep knowledge in retail sales intelligence and consumer behaviour to global sales, he is familiar with both B2C and B2B – no matter the size, industry or location of company.

  • Sivert Bertelsen

    Consulting Director PIM/MDM at IMPACT Commerce

    Sivert is a seasoned consultant and solution architect specialising in Product Information Management (PIM). He’s an expert in driving digital transformation and sustainability initiatives, by leveraging technology to streamline compliance efforts, enhance data accuracy, and foster transparent relationships within the supply chain. With expertise spanning various sectors, Sivert focuses on enabling organisations to surpass environmental and compliance standards, leading them toward more responsible and efficient operations.

  • Louise Klüwer

    Sustainability Lead at IMPACT Commerce

    As our sustainability expert Louise has valuable insights and is fully up to date on sustainability consumer insights, trends and regulations in this space of e-commerce. Louise holds the valuable ability to turn the complex world of sustainability and regulations into something tangible and actionable as she is highly motivated to change commerce for the better.