The Golden Revenue Asset Manufacturers Are Sitting On and Still Can’t Access

Tuesday, June 9, 2026 ∙ 17:00 CEST / 9:00am EDT / 10:00am CDT

Most manufacturers have no idea how much broken product data is costing them — in delayed launches, channel errors, and revenue that quietly walks out the door.

This session shows where product data friction hides, how leading brands have eliminated it, and what a clean, well-run product data operation makes possible: faster time-to-market, consistent cross-channel experiences, and a sharper competitive edge as buying behavior shifts.

Agenda:

• Product data as a revenue asset: For most manufacturers it’s real but locked behind friction that delays every launch and compounds at scale. We’ll show you where to look.
• Closing the content quality gap: Speed and accuracy don’t have to be in conflict. We’ll cover how leading manufacturers are getting both
• Making workflows visible: When product processes live in inboxes and spreadsheets, nobody has visibility and nothing scales. We’ll show what a structured process looks like in practice.
• Removing the upstream bottleneck: Trapped data in legacy systems slows every team it touches. We’ll map the barrier most organisations miss and how to remove it.
• Why product data quality is now a competitive differentiator: The bar on data accuracy is rising fast. We’ll cover why this is the moment to get ahead of it.