From Spreadsheet Chaos to AI-Ready Product Data

Tuesday, April 28, 2026 ∙ 15:00 CEST / 9:00am EDT / 8:00am CDT

Product data is at the core of every great customer experience, yet in many SAP environments, it’s still managed through spreadsheets, manual steps, and disconnected workflows. The result: slower product launches, compliance risks, and limited ability to scale.

As AI-powered search and autonomous agents reshape how products are discovered and purchased, structured and trustworthy product data has never been more critical. Spreadsheets simply can’t keep pace.

In this thought leadership session, Joakim Gavelin, Senior Principal Advisor at Inriver, Alex Timlin, SAP’s Chief CRM and Customer Experience Expert and a leading global brand will share real-world strategies for modernizing product data management in SAP environments.

What you’ll learn:

• How leading organizations move from Excel to scalable PIM aligned with SAP data models
• How the Inriver PIM solution connects product creation, enrichment, distribution, and post-launch insights
• How to structure ownership and ensure consistency across SAP Commerce Cloud, ERP, and integrated systems
• How connected teams streamline enrichment and approval workflows
• How Inriver extends SAP capabilities across commerce, CMS, marketplaces, and fulfillment
• Why governed product data is essential for next-generation SAP landscapes

Attendees will leave with a clear roadmap for building a product data foundation ready for today’s digital commerce and tomorrow’s AI-driven experiences.