eConnect Europe

Wednesday, February 8, 2023 ∙

inriver takes part in the upcoming eConnect Europe that brings together leaders to dive into how to enhance digital commerce in manufacturing across Europé. During this day we host roundtable discussions focused around: 

How can PIM deliver world-class product experiences?

In the age of Industrial Consumerism it is increasingly important to take ownership of the product experience in all parts of the customer journey. This is easier said than done and many marketeers are still challenged by dependency on unconnected systems, complex product assortments and complicated sales processes. The roundtable will discuss various PIM-strategies to successfully ensure relevant, accurate and localized product information to empower the customer across the growing list of touchpoints

Join inriver and Immeo to learn more about crafting the hybrid buying journeys that build confidence in your brand, and how optimizing product information can maximize profitability across the value chain. During this session, we will cover: 

  • Which parts of the organization have an impact on your product information?
  • How to create processes that ensure that your customer receives correct product information, regardless of sales channel.
  • How to streamline and automate the process to reduce errors and decrease the need for manual work.
  • What are the best practices to get a successful PIM operation? 

Speakers

  • Simon Gustafsson

    Regional Sales Manager, inriver

  • Simon Aison

    Executive Partner, Immeo

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