Ventana Research: PIM Trumps MDM

Supercharging the product process with accurate information

There is a constant debate about whether MDM or PIM is best suited for managing product information to increase the relevance of the information to stimulate a customer’s interest—and ultimately sales.

This research paper from Ventana Research brings clarity to some of the differences between the two approaches. It highlights why PIM has become increasingly important today. Competitive pressures heighten the importance of investing effectively in product information to provide a guided customer journey.

Read why only one-fourth of organizations are satisfied with their current efforts, an indication that many have yet to sufficiently address product information management.