Rightpoint Provides a Five-Step Roadmap to an E-Commerce Strategy

Most digital marketers know or have heard that “We are in the age of the customer.” That means that customers have greater control of the buying journey. They have more information at their fingertips and have less patience for merchants who do not provide a stellar customer experience.

In their latest blog and white paper, inRiver PRIME Platinum Partner Rightpoint describes the steps to developing an e-commerce strategy that will enhance your customers’ experience with your website, communications, and products.

Rightpoint White paper on e-commerce strategy

To help companies achieve better results with their digital commerce initiatives, Rightpoint explains how to develop rich content and commerce solutions. In this white paper, you’ll learn how to design a rich customer experience:

  • How to align your digital commerce initiatives with your business objectives
  • How to map out a digital commerce roadmap for quick wins and on-going growth
  • How to better understand your customers and their buying journey
  • How to map out a digital commerce roadmap for quick wins and on-going growth
  • How to design rich, personalized customer experiences leveraging product and marketing content that is relevant and timely across all channels

For example, you will be provided with assessment questions to both identify your business objectives, as well as to determine your current capabilities for providing a superior customer experience. In addition, you will learn how to better identify your buyer and differentiate the needs of the ‘power buyer’ from ‘the opportunistic buyer.’

Download this white paper now to benefit from these and many other nuggets of wisdom from Dale Traxler, Vice President of Commerce Solutions at Rightpoint. 

Kathryn Zwack, Senior Content Marketing Manager, inRiver

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