Valentine’s Day—what a great day to celebrate! I mean, really, who doesn’t want to celebrate love and our loved ones! We, at inRiver hope you had a fantastic Valentine’s Day!
What do you think of, when you think about love? Is it always the romantic kind? Or do you sometimes daydream about that really special pair of shoes, your dog, or—as in my case—coffee?
It is true for most people that we want to be loved just as much as we love to love! And for companies, we want our customers to love our products and, by extension, love us.
We want our customers to be happy and return and buy from us again. Sure, we may give this emotion elaborate, practical names—customer advocacy, customer loyalty, lifetime value of a customer. But in the end, it really all comes down to love.
However, we also know that love is a two-way street. Sure, we may have learned this the hard way—nothing hurts worse than that pang of unrequited love. And our companies may have experienced the hurt—across the entire enterprise—when we launched a product that our customers rejected.
But today, life is different. You have a product that is perfect. You have worked hard to perfect it, to meet your customers’ every need in your defined space. Now, to show your customers some love, you have to make sure that they can find your product, that they are aware of your product, that your product will make their lives complete.
In fact, you have to become a little bit obsessive!
Face it—coming up with the perfect product for your customer required something of an obsession. Every facet, every detail had to be flawless. You—and your customers—would accept nothing less.
So now, as you get ready to go to market, don’t dare drop that obsession with perfection. Stick with it and give your customers all the love that they deserve. Provide them with the perfect product story—enriched with romance copy, hero imagery, and accurate specifications—so that they will know just how much you care.
Why settle for love when you can be customer-obsessed?
Kathryn Zwack, Senior Content Manager, inRiver
Few would disagree that, in today’s world, data is ubiquitous. In fact, IDC predicts that the digital universe doubles in size every two years and, by 2025, will reach 163 trillion gigabytes.
In light of that statistic, what do you think of when you think of managing data within your organization? In many cases, Master Data Management, or MDM, comes to mind. This isn’t surprising—when you Google the term ‘Master Data Management,’ millions of results are returned. These results are dominated by firms such as IBM, Oracle, and Talend—firms that offer a method to manage your customer, operational, and transactional data and to implement data policies and governance across your enterprise.
But what MDM does not—and cannot—do, is manage product data in a way or format that is useful to marketers and customers. What this suggests is that MDM needs product information management (PIM), just as PIM can leverage MDM. In fact, according to Ventana Research, “the top two barriers to being able to have and use a single version of product data are incompatible tools (52%) and disparate forms of data (48%). Each is a problem that can be addressed through the effective integration of MDM and PIM into the business.”
PIM can take the product data that is being effectively policed and governed by the MDM solution and turn it into product information—product content that can actually be used to sell products! And isn’t that the true goal of your organization? You aren’t in business to manage data. You are in business to put your great products into the hands of valued customers!
If you deploy a true PIM, you will have a central store of product information—one single source of truth—which you and your colleagues can rely upon for accurate and complete product information. Why wouldn’t you want that?
Product marketers, digital marketers, and merchandizers can leverage a PIM solution to enrich product data with imagery, romance content, and upsell/cross-sell relationships. This product information can then be disseminated to a variety of online and offline systems—to e-commerce engines, CMS platforms, and downstream vendors.
Ventana Research’s study uncovered that by deploying a PIM solution, “74% of organizations report they are able to eliminate errors and mistakes. Another benefit, cited by 61 percent of organizations, is being able to improve the customer experience, which…increases customer engagement and improves the quality of interactions.”
We agree that both data governance and MDM are needed to manage the exponential growth in data that is being created within organizations every day. As the digitization of systems continues to increase, enterprises need to have the right solutions in place to address their data challenges.
Turn your product data into useable product information with PIM. Read the Ventana white paper for more reasons why.
Kathryn Zwack, Senior Content Marketing Manager, inRiver
The use of PIM systems (Product Information Management) has increased exponentially the past few years. The main driver for the growth is the digital transformation which is affecting essentially every organization on planet earth. An essential part of successful online sales is the capacity to tell consistent, informative and appealing product stories, simply to guide people in their customer journeys. In this way, PIM is an essential piece of the puzzle for creating a better customer experience and converting into buying customers.
PIMpoint is a yearly event where the inRiver Community summit to interact with industry peers, exchange experiences and get an update on the latest innovations of inRiver Product Marketing Cloud. The pillars of this year’s PIMpoint are insights through experience and innovation. With these, we want all visitors of PIMpoint to feel the strength of the inRiver Community and what it has to offer through collaboration between its members. Simply put – it will be the PIM event of the year.
Since the first event five years ago, PIMpoint has been growing fast. Next year we are expecting some 800 participants. We have put together a packed agenda and there is something for everyone. Here are the top five reasons why you do not want to miss PIMpoint 2018:
The stage has been set and inRiver is looking forward to host you in beautiful Malmö on April 12-13. So, make sure to reserve your ticket for PIMpoint 2018.
Please register at: www.pimpoint.net
Henrik Béen, VP Product Marketing, inRiver