Inriver Masterclass: From Consistency to Correctness

Dienstag, 1. Dezember 2026 ∙ 15:00 CET / 9:00am EST / 8:00am CST

Your product data can be perfectly consistent and still wrong which is more than a sales risk. It’s a dangerous compliance risk. Learn the guardrails that makes AI always scale the right version of your product data.

Included: the recording for everyone who registers, plus an AI guardrails checklist when you join live.

How can consistent product data still be wrong?

AI shopping assistants and answer engines trust brands that tell the same story everywhere. But agreement isn’t accuracy. If every channel shows the same wrong size, ingredient, or safety warning, AI will repeat it with full confidence. As generative AI writes more of your product content, one invented detail can consistently reach every channel at once, and build solid trust on hallucinated data.

The cost of that mistake is changing. Wrong product data used to mean returns. Now it can mean fines or losing access to a market. The first EU Digital Product Passport arrives in February 2027, and textiles and other categories are next in line – which makes correct product data not just a sales opportunity anymore, but a compliance requirement.

What you will learn

• Consistent vs. correct: How can AI treat a brand as the authority even when its data is wrong.
• Who owns the truth: Why ERP, PLM, and content platforms still need one place to assemble and check product data as the last mile before it’s published.
• AI speed with verification: What AI may generate at scale, what gets blocked, and what needs a human sign-off before a claim goes live – and in what way the model itself might influence the result and what is needed in terms of safeguarding.
• AI visibility and compliance: Where getting found by AI and getting ready for regulation overlap, and where they don’t.

Consistency gets you found, and correctness keeps you there.

Who should attend 

Marketing, e-commerce, and product data leaders at brands and manufacturers, and colleagues who own compliance. The session works whether you run a PIM or not. 

Being visible to AI is the starting point. Being right is what keeps you there.