The PXM gap: what the research says about AI readiness in manufacturing

Donnerstag, 30. Juli 2026 ∙ 11:00am EDT / 10:00am CDT

79% of industrial manufacturers have an AI strategy underway. Only 7% have the integrated product data infrastructure their AI tools depend on. Half have experienced a governance or security incident tied to ungoverned product content in the past 12 months. The data paints a clear picture: AI ambition is outpacing the product content foundation required to support it.

In this webinar, the research team behind the 2026 PXM Gap report will walk through the full findings, connect integration maturity to AI maturity across functions, and share what the most AI-ready manufacturers are doing differently. Polls throughout the session let you benchmark your organization against the dataset in real time.

What you’ll learn:

• What these findings mean for manufacturers at different stages of PXM maturity
• How integration maturity connects to AI maturity — and where most manufacturers fall short
• Pain points by function: IT, marketing, ecommerce, digital, and channel teams
• What manufacturers further along in AI adoption are doing differently
• How to benchmark your organization against the dataset through live polls
• Practical next steps for building the PXM foundation that agentic commerce requires

This webinar is for:

• IT and digital leaders responsible for PIM, DAM, and integration architecture
• Marketing and ecommerce leaders managing product content across channels
• Product management and channel teams evaluating PXM investment
• Anyone who downloaded the report and wants to go deeper on the findings

Want to come prepared? Download the full research report before the session.