PIMpoint Digital 2020 (auf Englisch)

Building a Frictionless Path to Purchase

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Creating seamless, personalized experiences is especially essential to optimizing customer engagement. Customers and buyers no longer initiate sales or close business with conversations; they do it via clicks. That’s the way commerce works today. Even more so during this current pandemic.

Change is never easy, but it’s more necessary than ever. The world is moving too fast not to adapt. PIMpoint Digital 2020 will provide inspiration and insights on:

How to build the frictionless path to purchase buyers expect and demand todayHow to deliver exceptional customer experienceHow to accelerate digital transformation


In an effort to deliver the content you want, while being conscious of the impact this pandemic is having on businesses and international travel, we have made the decision to move this year’s edition of PIMpoint online.

Both PIMpoint Summit and PIMpoint Americas are being combined into one virtual event – PIMpoint Digital 2020 which will be held the week of October 5, 2020.

Event Details

Date: October 5-9, 2020

Location: Online

Price: Free of charge


Registration is now open!


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Make the customer the hero of your story.
– Ann Handley, Chief Content Officer at MarketingProfs