AI in Omnichannel Product Experiences

Donnerstag, 26. März 2026 ∙ 10:00am CDT / 11:00am EDT / 16:00 CET

Join Inriver in this live webinar to explore how AI is transforming omnichannel product experiences—from content generation to trusted, agentic commerce.

B2B buying has fundamentally changed. Buyers now evaluate products digitally, often with the assistance of AI, long before sales is involved. AI assistants, search summaries, and recommendation engines increasingly determine which products are discovered, trusted, compared, or ignored. In this environment, product experience directly impacts visibility, credibility, and growth, making consistent and reliable execution across channels a competitive requirement, not a nice to have.

This webinar examines how AI is reshaping omnichannel product experiences and why agentic commerce is quickly becoming the norm. We will explore where execution breaks down as complexity increases across teams, channels, and regions, and what leading organizations are doing to build trust and operational readiness at scale. Rather than focusing on tools alone, this session reframes product experience as an operational outcome that enables organizations to compete and win in an AI-driven buying environment.

Why attend? 

This session is designed to help product, digital, and commerce leaders understand: 

• Why product experience now determines visibility and trust in AI-driven buying journeys 
• How agentic commerce is changing how products are discovered and evaluated 
• Where omnichannel product execution breaks down as complexity increases 
• Why coordination, not content creation, is the real constraint on scale 
• What AI readiness really means beyond experimentation and pilots 

What you’ll learn 

During this webinar, we’ll cover: 

• How B2B buying has changed: Why digital and AI-assisted evaluation increasingly shapes buyer confidence and consideration before sales engagement begins. 
• The reality of product execution today: Where teams lose time and momentum coordinating updates, approvals, validation, and reactivation across channels and regions. 
• From content generation to agentic commerce: Why AI agents now search, compare, filter, and recommend products, and what that means for product experience and trust. 
• Why execution quality matters more than ever: How fragmented inputs, manual coordination, and inconsistent product information undermine AI-driven visibility. 
• What high-performing teams do differently: How leading organizations treat product experience as a system of work designed for scale, trust, and continuous change. 

Who should attend?

This webinar is ideal for: 

• Digital Commerce and eCommerce leaders 
• Product and Product Operations leaders 
• Marketing, Content, and Brand Operations teams 
• IT and Digital Transformation leaders 
• Anyone responsible for product accuracy, trust, and execution across channels 

Why Inriver 

At the center of AI-driven commerce is trusted product information and execution discipline. Inriver helps organizations prepare for this shift by enabling them to: 

• Establish a trusted foundation for product information 
• Coordinate product execution across teams and channels 
• Reduce friction, rework, and manual dependency 
• Accelerate time-to-market as complexity increases 
• Support AI-driven discovery with consistent, governed product experiences 

Get a clearer understanding of how AI is reshaping omnichannel product experiences, and what it takes to deliver trusted, scalable execution in an increasingly agentic buying environment.