Teknos

inriver teknosWe offer a wide range of high-quality paints and coatings for manufacturers, professionals and consumers. Customer needs, user and environmentally friendly products and durability are the cornerstones of our product development.

www.teknos.fi

Teknos creates "wow" effect with inRiver

Teknos found in inRiver a partner with international reach who could support the company in doing product storytelling in a rapidly expanding B2B selling environment. Being one of Europe’s leading suppliers of industrial coatings, with a strong position in retail and architectural coatings, Teknos has sales companies in 17 countries and export to over 20 countries via a well-established network of dealers. The company's strength lies in its strong technical knowledge, supported by sustained investment in R&D and a desire to become the preferred Paint Partner of all of its customers.

In this customer testimonial Teknos' Marketing Director, Outi Eskelinen, tells us about how inRiver enables Teknos to create a “wow-effect” in traditional B2B product selling to an increasing international audience. She also talks about how the company saves both time and money by managing product information in inRiver's PIM platform.