Primeau Vélo is a bicycle retailer whose history spans three generations. The company boasts two of the largest bicycle stores in Quebec, each of which houses industry-leading brands of road, mountain, and hybrid bikes, as well as bike fitting, repair, and maintenance services. Mostly, Primeau is known for its knowledgeable and passionate staff of devoted cyclists.
Primeau Vélo want to address industry disruptions, as well as tackle the challenge “head-on” by regaining market share and spreading sales across the entire year. In addition, they had a vision of taking the customer on a journey from Search to Sale, regardless of channel. Their goal was to become the digital, omnichannel bike shop of reference.
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