Stadium is a family-owned company.

It’s Sweden’s largest sports and sportswear chain, with about 150 stores in Sweden, Finland, Denmark and Germany. Anually, some 40,000 products pass through Stadium’s stores and warehouses, with 80 percent of those goods changed twice a year, for the winter and summer seasons.

Success story

“The PIM system makes it easy for us to guide customers with images, text and videos, so we can provide the best service. The information is of really good quality. You can rely on the text and the images, and you can easily use the information from print to web to social media”

Pia Upola, Media Manager, Stadium