With products that are designed, produced and distributed through proprietary stores and franchise stores in ten markets, the company has since its inception in 1976 established a position as the leading brand and store concept for children´s wear in the quality segment, and its clothing is famous for its high quality, functionality and design.
Wanting to further develop omnichannel sales and marketing in a second step, Polarn O. Pyret saw PIM as a great support for growth and for launching e-commerce in more markets.
Today, there are shops in the UK, Ireland, Sweden, Norway, Iceland, Estonia, Latvia, Finland and the USA. Clothes are also available via e-commerce throughout Europe and the USA.