Polarn O. Pyret

Polarn O. Pyret is the leading brand and store concept for children´s clothing in the quality segment in Sweden.

With products that are designed, produced and distributed through proprietary stores and franchise stores in ten markets, the company has since its inception in 1976 established a position as the leading brand and store concept for children´s wear in the quality segment, and its clothing is famous for its high quality, functionality and design.

Wanting to further develop omnichannel sales and marketing in a second step, Polarn O. Pyret saw PIM as a great support for growth and for launching e-commerce in more markets.

Today, there are shops in the UK, Ireland, Sweden, Norway, Iceland, Estonia, Latvia, Finland and the USA. Clothes are also available via e-commerce throughout Europe and the USA.


Success story

”Just having a PIM system has improved our brand and increased sales, as we have a single source of product information. But that’s not enough – we are right now in the process of extending the use of PIM, because want to create a really great omnichannel customer experience with top quality product information.”

Emelie Björkman, Online Merchandiser, Polarn O. Pyret.