Motoral Oy

Motoral speeds automotive product information with inRiver PIM

Oy Motoral AB provides wholesale trade services to customers in Finland. The Company offers a full range of products in auto accessories, personal and vans parts, heavy equipment products, chemical and lubricants, tools, and beverage vending machines.



Success story

“Our product managers use inRiver PIM in their daily work. For our marketing team, it’s the single source for any product information they need when designing campaigns or email promotions. We have definitely accomplished what we sought to achieve at the beginning of the PIM project.”
Henri Ström, Development Manager, Motoral OY