The play chain consists of 30 independent shops, and is the industry’s “real toy store”. A position we have maintained for over 30 years. We have, among other things, because we focus on a large and wide selection of fun, challenging and entertaining toy products – and not least creative products, which can provide hours of immersion, learning and development to small and slightly larger children. The toy chain’s dealers are a select group of experienced toy dealers, all of whom have chosen to join the Play Chain, because we are dedicated to toys and the creative development. And because we love working at children’s height.We are common about shopping, and thus have a relationship and knowledge of every product on our shelves. That is what makes us able to provide professional advice and guide our customers optimally. We cherish the branded products, because it is quality goods that we can vouch for – and which we know, last for many years.