La Vie en Rose

La Vie en Rose breaks down information silos and enhances collaboration with inRiver PIM.

From the very beginning, women have been our focus. Accompanying them daily and highlighting their femininity is a privilege and our sole objective. We are very proud of the loyalty Canadian women have bestowed on our company. It is because of them that we celebrate today.

In this customer case study, Canadian lingerie retailer, La Vie en Rose, explains how their deployment of inRiver PIM helped to achieve efficiency in their product information process. inRiver, implemented by partner Absolunet, has greatly simplified La Vie en Rose’s international expansion, helping them manage unique regional requirements and tailor content for specific markets—especially in the Middle East, where the company is expanding at a phenomenal rate. E-commerce and Marketing Strategy Vice President, Marie-Noël Gervais, shares how placing content creation and product storytelling at the forefront of their customer journey results in great customer experiences.

Success story

“The “before-and after” has been night and day.”

Marie-Noel Gervais, VP of eCommerce and Marketing, La Vie en Rose and Bikini Village