Intersport Sverige AB opened its doors in 1974 and is one of Sweden’s largest sports retailers with 150 stores. Intersport Sverige AB is part of IIC – Intersport International Corporation, the world’s largest sports chain with more than 5,500 stores in 44 countries. Intersport is found in Europe, Russia, Canada, and the United Arab Emirates.
“Our objective was to create a simple and intuitive customer experience online and making the products available for purchase both online and in our stores. At the same time, we wanted to inspire our customers, helping them find the right products quickly and easily.”
Daniel Anvell, COO Intersport Sverige AB