NWG crafts brands with PIM

New Wave Group is a growth company that designs, acquires and develops brands and products within the Corporate Promotion, Sports & Leisure and Gifts & Home Furnishings segments. New Wave Group owns several well-known brands like Craft, Cutter & Buck, Orrefors, Kosta Boda and Sagaform.

Managing the creation, translation and distribution of product information in all sales channels for more than 40 brands, with subsidiaries in 18 countries, is a huge task. Each product often needs customised information in different languages in various catalogs, websites and web shops.

To fulfil the very high demands for flexibility that New Wave Group has, and to keep a very fast time-to-market, the implementation was based on a clear and uncomplicated data model, highly automated production of printed matter, a media library, and integration to e-commerce sites.

Before implementing inRiver, a New Wave Group catalog in 14 languages took 2 days per language to produce - a total of 28 days. This is now reduced to 2 hours, bringing the Group a massive reduction of cost and significant improvement of time-to-market.


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