Mio redesigns itself with PIM

Mio, a Swedish chain of furniture stores, has re-designed its product information with the help of inRiver. Mio now has a service that gives all of its customers the best possible information about their products when they visit Mio's website, check out the product range in the iPhone App, or contact Customer Service. 

Earlier, Mio had a manual system for handling their product marketing on their website. The manual process demanded a lot of time and resources, yet still did not reflect the entire product range of the company.

- To publish our entire product range manually, we would have spent over 650 hours doing that. It is not rational. We needed a PIM-solution, and inRiver offered the best one, says Lars Nyström, Business Controller at Mio.

The inRiver PIM (Product Information Management) software has helped Mio collect all product-related material in one place, cut down the time-to market for their products, enhance the workflow and improve the quality of the product information that reaches customers.

Mio now publishes all the updates automatically on their website and in their iPhone App as soon as they make any changes in the inRiver PIM-solution. The updates also reach Customer Service immediately, ensuring that they always work with the latest information about the products.

- We now have complete control over our entire information flow. The PIM has brought us great improvements, says Lars Nyström.

Mio is a leading swedish furniture and interior retailer, celebrating its 50th anniversary this year. By offering personal interior design solutions and a positive customer experience, Mio wants to inspire their customers to re-design their homes.


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