Manfrotto, part of Vitec Group, saves hours every time they bring a new product to market

inriver manfrotto

inRiver is the central repository for all of Vitec Group’s product information, and there are now 20,000 products in the PIM system.

It is the single status point for all product information and offers more flexibility in the relationship of entities present in the system.

PIM has enforced much-needed structure while boosting efficiency and flexibility. It only takes 2 to 3 hours to generate new product information using inRiver – a process which used to take many more hours. It’s also easy to tailor descriptions for all channel requirements, including online marketplaces like eBay and Amazon.

“We save hours by using the PIM system. What previously took many hours to input now takes just a couple of hours” says Gioele Zanzico, Web Project Manager, Manfrotto.


Based in Northern Italy at Cassola, Manfrotto designs, manufactures and markets a wide range of camera and lighting support equipment for the professional photographic, film, theater, live entertainment and video markets. The product line includes an extensive range of camera tripods and heads, lighting stands and accessories.

Manfrotto products are sold by its own distribution companies, Manfrotto Distribution, in China, France, Germany, Hong Kong, Italy, Japan, the United Kingdom, and the United States, plus independent distributors in over 65 countries around the world! It has become a tradition of Manfrotto to continually invest in the latest technology together with constant assessment of the product range, production needs and consumer trends. This policy maintains the highest standard of quality at all stages and set the standards others follow.

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