Lindex is now using inRiver’s PIM platform for producing and managing the content for activities and product information. Staff know that the products are updated with the latest information, whether they are ready for release, which channels they are made available in, and if the content has been translated or not. Using PIM has made it possible to unify product information for all channels.
With inRiver’s PIM platform Lindex has the tools in place for scaling up and managing more markets in an easy way. With inRiver, Lindex has seen significant improvement in:
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