Active Brands

Active Brands LogoActive Brands is a leading supplier of premium brand goods to sports retailers in the Nordic region. The brand portfolio consists currently of Kari Traa (women’s sportswear), Bula (accessories), Vossatassar (kids’ wear), Johaug (women’s sportswear), Åsnes (skis), Bjørn Dæhlie (cross country skiwear), Sweet Protection (ski helmets, protection and apparel).

Revenue was approximately NOK 650 million in 2015, with 165 employees situated in Oslo, Voss, Gothenburg, Trysil, Copenhagen, Denver, and Shanghai. Active Brands aims to build strong brand positions and to become a preferred partner to the retailers. Active Brands has high ambitions for growth through our existing brands as well as future acquisitions.

Active Brands has the Nordic region as home market. The strongest brands are exported to Europe and USA. The main shareholder is the Norwegian investment company Holta Invest AS.