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19 Feb 2019

Modern Marketing Rules in an Omnichannel World

The three rules of modern marketing that drive success include customer experience, breaking down silos, and data.

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14 Feb 2019

3 Marketing Tips with Heart on Valentine’s Day

Valentine's Day offers retailers the chance to market to consumers with a little bit of love on this special day.

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08 Feb 2019

Selection vs. Merchandising for E-commerce Success

Today's e-commerce organizations are learning the hard way what works and what doesn't. Having the best selection of products isn't what drives sales anymore; merchandising drives conversions and is key...

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05 Feb 2019

Super Bowl 53: America’s Big Game and the 3 M’s of Marketing

This past Sunday, 100.7 million Americans tuned their televisions to CBS or streamed Super Bowl 53, America’s big game, to watch the New England Patriots take on the Los Angeles Rams. Spoiler...

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25 Oct 2018

Closing the Curtain on PIMpoint Americas 2018

October 4, 2018 was a big day in Chicago for over 200 e-commerce, merchandising, marketing, and product information management (PIM) professionals. PIMpoint, the first PIM-focused conference launched a sold-out event...

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16 Jun 2017

Absolute musts to take your products to market successfully, Part 2

Online content is key to achieving goals, connecting with customers in the micro-moments. If you have the right content in the right place at the right time, you attract customers’...

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16 Jun 2017

Absolute musts to take your products to market successfully, Part 1

Micro-moments chosen by customers makes PIM needed for every company to meet the expectations on product information today. This what the inRiver Product Marketing Cloud will help you achieve.

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21 Mar 2017

Channels: The Different Avenues for Your Product Data

inRiver uses channels to stream selected product data into downstream systems with an ideal setup for creating channels and integrating with the desired systems.

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