Skills that Scale

Build teams to create, market, and grow your company’s mission, vision, value, and product offering.

18 Apr 2019


Skills that scale, or we’ve all heard the coined phrase “Teamwork makes the Dreamwork.” In essence, these ideas are essential to incorporate and live by when it comes to ensuring the success of a company and its people. In any organization, in order for it to operate properly, there are many different components and departments that need to live, breathe, and nurture one another. Co-existence if you will.

However, building teams for the sole purpose of ‘just existing’ is no longer the general rule of thumb. You must build teams to create, market, and grow your company’s mission, vision, value, and product offering.

In the era of the ever-empowered buyer, ask yourself how your organization is supporting your targeted audience and prospects alike. Doing an internal audit on how your departments work together to create an effortless customer is experience is a great first step.

Hiring Practices

It all starts and ends with proper hiring. Start with one department. What do they need to succeed and provide that end-to-end customer experience they are looking for? Determine what’s missing and decide if you were to source someone for that particular role what does that look like? Is it a full-time, in-house employee? Perhaps an outside contractor or consultant? Is it on a project basis? In our latest eBook, Building the E-Commerce Dream Team, we’ve rounded up the top roles a typical marketing and e-commerce department requires in order to achieve overall objectives.

Remember, the hiring process goes beyond scanning over a candidate’s resume and checking off all the required boxes the job entails.

●      Look for someone who could be an acquaintance vs co-worker
●      Think outside the “qualified” box, allowing a more diverse talent pool to enter
●      Source for potential not skills. Skills can always be taught. Potential and the drive to continually grow and succeed cannot.

Knowledge Sharing

Sharing allows companies to make the best use of existing resources. Expect significant reductions of production costs and delays, quicker project turnaround, improved team performance, enhanced firm innovation capabilities, increased sales, and higher revenue from new products and services – these are just some of the benefits of knowledge sharing.

  • Keep the information flow transparent: Ensure information is easily accessible for all by leveraging knowledge sharing apps such as Dropbox, Google Drive, and Slack. Figure out what works best for your team’s style and work habits and stick to it.
  • Make time for face-to-face collaboration: Sometimes things can get lost in translation over email or messaging systems. Set aside a half-hour to meet with your team to bounce ideas off one another and make sure you are still on target with your projected goals and tasks.
  • Schedule off-site events and meetings: This can be anything from a company-wide happy hour to a team meeting over lunch. A change in scenery can be refreshing and thought-provoking.

Invest in Yourself and Team

We live in a world that is in constant fast forward motion. There is no pause. No rewind. No snail’s pace. Companies and marketers alike, no matter what your role is, need to continuously be learning and educating themselves to avoid the pitfall of falling short. It’s key that you work with upper management and those under you to stay on top of your training and onboarding methods.

  • Mentor Mentality: Cultivating a successful mentor/mentee relationship has a fairly large impact on new hires. Having a judgment-free zone is not only comforting but it also serves as a tool of empowerment that will allow someone to step outside of their comfort zone and apply different techniques and strategies that may not have otherwise come to fruition.
  • Shadow a Colleague: Choose a team member that exemplifies knowledge sharing and collaboration and allow the new hire to shadow them for a day or two as they work. Observing a team member who is not afraid to voice their opinions will set the tone of a collaborative workspace and may shed a different light on how to handle specific customer-centric situations that may not have been seen otherwise.
  • Learn and Engage: Employees will stay longer, work harder, and be much more engaged in your vision when you give them the opportunity to grow. In an age where roughly 70% of the workforce is disengaged, a company can’t risk NOT investing in their employees personal and professional development.

Building the right teams with the right skills is the right thing to do in any organization. However, there are many different ways to foster a culture of learning and it starts at the top. Remember that people are an organization’s most valuable resources. Invest in your teams and it will have a profound impact on your business, but also on the employee engagement.

To learn more about how to build better teams and ensure you have the right skill sets in place to be effective today, watch Building the E-Commerce Dream Team webinar