The PIM blog

News and views from Inriver on the industry trends that matter to you, your business, and your PIM software.

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AI in B2B marketing: Tools, execution, and product data readiness

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See how B2B teams apply AI in everyday marketing work, choose the right tools, govern output, and scale execution with reliable product data.

MCP vs UCP: Understanding their roles in AI-driven commerce

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AI agents now influence discovery and checkout. This article explains MCP and UCP roles and why structured product data supports agent-led commerce, with deeper insights in the State of AI in PIM report.

How to sell on Shopify with Inriver

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Selling on Shopify gets harder as your catalog expands. See how Inriver helps you manage product data and publish faster on Shopify.

Advantages of online marketplaces: why they’re the new favorite retailer

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Online marketplaces are one-stop digital shopping destinations. But what do you know about winning in these competitive marketplaces?

What is PXM, and how can you implement it in modern e-commerce?

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Product experience management explained with practical guidance on data, personalization, and digital shelf execution to help modern e-commerce teams deliver consistent, scalable product experiences.

What is product content management?

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Product content management helps you organize, enrich, and publish product information across channels, improving consistency, speed, and buyer trust as your catalog grows.

PIM for WooCommerce: The complete integration guide

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See how a PIM for WooCommerce centralizes product data, simplifies variants, and keeps every channel aligned so your store scales without losing accuracy or speed.

PIM for Salesforce: The complete integration guide

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Learn what PIM should deliver for Salesforce and how a dedicated product information layer supports consistent, scalable commerce experiences.

Using AI for product content creation: Benefits, risks, tools, and guidance 

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Marketing leaders are now investing in AI and expect it to boost content creation through greater speed, quality, and consistency.

PIM for Magento: The complete integration guide

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See why Magento merchants rely on PIM to manage complex catalogs, streamline product data, and support multi-store and omnichannel growth.

PIM for Shopify: The complete integration guide

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A dedicated PIM for Shopify improves product data accuracy, reduces manual work, and keeps your listings consistent across every channel as your catalog grows.

Consumers in 2026: When wellness, AI, and Gen Z redirect your bottom line

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Wellness claims, attributes, and specifications now feed AI systems that decide what shoppers see. Explore the role PIM plays in making AI work reliably.