04 May 2017
“THAT WAS SUPERCOOOOOL!”
This was just one reaction to the keynote presentations that were featured at PIMpoint Summit 2017.
We had more than 600 partners, customers, and employees attend PIMpoint Summit 2017, which took place April 6 & 7 in Copenhagen. Despite that large crowd, I had a unique opportunity to talk with inRiver’s Executive Vice President, Products & Services, Jimmy Ekbäck to gain his perspective on the event, which was the largest in inRiver history.
“I always believed that this is where we would end up, because that belief is what brought us here,” Jimmy told me. “But, when you take this journey, there are so many moments that could have taken us down different routes and different roads. So, from that perspective, we are fortunate to be here. But I still believe that we are going to go much further. That belief is part of the whole inRiver DNA.”
Messages About Micro-moments
Addressing the challenges of digital commerce is part of the inRiver DNA and that of our community of partners. “Micro-moments,” the newest buzz phrase in the world of digital marketing, was the theme of this year’s PIMpoint Summit. If you are frequent reader of these pages, you likely know that the term “micro-moments” was coined by Google to describe the intent-driven moments of decision-making that occur throughout the customer journey.
The notion of micro-moments was touched on in a number of the sessions and keynote presentations throughout PIMpoint. Several customers, including CDON.com, Bygma, and TOPS Products discussed their real-world strategies to address complex issues associated with micro-moments and digital commerce.
One popular keynote speaker, House of Harvey Co-founder Pixie Sartang, provided a step-by-step methodology for how to maintain brand visibility and messaging appropriateness as you communicate to your customers across channels. Daniel Levine, Executive Director of the Avant-Guide Institute, took us on a journey into the future, where we explored what trends are going to transform both the business world and our home lives.
Recognizing Supporters Of Our Success
We were also honored to present 17 partner and customer awards to 15 recipients—two customers and 13 partners—who have demonstrated innovation and success in their product information management deployments with inRiver PIM. The fun-filled awards dinner not only featured the presentation of these coveted awards, but also a contemporary choir who performed numbers ranging from Justin Timberlake’s “Can’t Stop the Feeling” to inRiver Product Marketing Cloud-inspired covers.
Introducing Product Marketing Cloud
Last, but certainly not least, was the much-anticipated announcement of inRiver Product Marketing Cloud, the latest iteration in our product roadmap. We are proud to introduce the first true multi-tenant Product Information Management (PIM) Software-as-a-Service (SaaS) solution on the market today. During PIMpoint, inRiver unveiled how B2B and B2C companies can deploy inRiver Product Marketing Cloud to take advantage of the latest in PIM innovation to provide a superior customer experience across all touchpoints through engaging and consistent product stories.
Check back with me soon! I will have more from my conversation with Jimmy and the numerous partners and customers we interviewed at PIMpoint Summit 2017 on these pages in coming weeks.
In the meantime, save your online “seat” at North America Virtual PIMpoint 2017 that will be held on May 25, 2017 in our virtual conference venue. At this virtual event, you will get the best of PIMpoint Summit 2017, as well as new content from North American partners and customers, who will share insights to help you take full advantage of micro-moments.
Kathryn Zwack, Senior Content Marketing Manager, inRiver Inc