Essential strategies and marketing tactics for commerce have evolved rapidly over the past few years. New concepts and technologies have come into the mix, existing technologies have matured, and buyer demands have continued to dictate how marketers connect with buyers.
The disciplines of search engine optimization (SEO), content marketing, and influencer marketing have continued to drive results for marketers. In fact, since the pandemic, the importance of SEO, content marketing, and influencer marketing (yes, even in B2B) have become essential elements of an effective marketing strategy.
Why? Relevance, credibility, experiences, and engagement matter. You need to always be the best answer for your buyers, no matter where or when they are searching for information. In addition, there is no time for “tone-deaf marketing” that is delivered without empathy, especially now.