love or obsession

Now, to show your customers some love, you have to make sure that they can find your product, that they are aware of your product, that your product will make their lives complete.

20 Feb 2018


Valentine’s Day—what a great day to celebrate! I mean, really, who doesn’t want to celebrate love and our loved ones! We, at inRiver hope you had a fantastic Valentine’s Day!

What do you think of, when you think about love? Is it always the romantic kind?  Or do you sometimes daydream about that really special pair of shoes, your dog, or—as in my case—coffee?

It is true for most people that we want to be loved just as much as we love to love! And for companies, we want our customers to love our products and, by extension, love us.

We want our customers to be happy and return and buy from us again. Sure, we may give this emotion elaborate, practical names—customer advocacy, customer loyalty, lifetime value of a customer. But in the end, it really all comes down to love.

heart

However, we also know that love is a two-way street. Sure, we may have learned this the hard way—nothing hurts worse than that pang of unrequited love. And our companies may have experienced the hurt—across the entire enterprise—when we launched a product that our customers rejected.

But today, life is different. You have a product that is perfect. You have worked hard to perfect it, to meet your customers’ every need in your defined space. Now, to show your customers some love, you have to make sure that they can find your product, that they are aware of your product, that your product will make their lives complete.

In fact, you have to become a little bit obsessive!

Face it—coming up with the perfect product for your customer required something of an obsession. Every facet, every detail had to be flawless. You—and your customers—would accept nothing less.

So now, as you get ready to go to market, don’t dare drop that obsession with perfection. Stick with it and give your customers all the love that they deserve. Provide them with the perfect product story—enriched with romance copy, hero imagery, and accurate specifications—so that they will know just how much you care.

Why settle for love when you can be customer-obsessed?

Kathryn Zwack, Senior Content Manager, inRiver